Eva Longoria’s Playbook for Stuck Entrepreneurs
Eva Longoria, a prominent figure in the entertainment industry, is known not only for her acting prowess but also for her entrepreneurial spirit. Renowned for her roles in ‘Desperate Housewives’ and ‘Only Murders in the Building’, Longoria has also made her mark as a producer and director, with works like ‘Flamin’ Hot’, the biopic about the creator of Flamin’ Hot Cheetos. Yet, her accomplishments aren’t confined to entertainment alone. She has also diversified into businesses, having established a tequila brand, a production company, and even owning multiple soccer teams.
Empowering Others to Win: Eva’s True Passion
Despite her personal achievements, Longoria’s genuine passion lies in empowering others to succeed. Her efforts to create entrepreneurial opportunities for Latinas have been recognized and highlighted in Entrepreneur magazine’s 100 Women of Impact issue. Most recently, she collaborated with Lenovo on their ‘Backing Every Business’ program. This initiative is designed to support small businesses by offering tailored tech packages, mentorship, training, and a global network of entrepreneurs. Longoria shared her insights about purpose, partnership, resilience, and building winning teams on a recent episode of the ‘How Success Happens’ podcast.
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Three Key Insights from Eva Longoria
1. Align with Partners Who Share Your Principles
For over two decades, Longoria has been selective about her partnerships, associating only with brands that resonate with her larger mission. She has been associated with L’Oréal for 22 years, as both share a common passion for empowering women to understand their worth. Longoria considers partnerships that align with her work of supporting Latinas through entrepreneurial and educational programs. Her guideline for joining any program is based on its potential to create sustainable change.
2. You’re Nowhere Near Rock Bottom
Entrepreneurs often face the urge to give up when faced with challenges. However, Longoria views this as a cue to broaden their support network rather than quitting. She believes that every mistake is a stepping stone towards success and encourages entrepreneurs to view complaints as feedback to improve their services.
3. Rejection Just Means You’re on the Wrong Freeway
Longoria speaks candidly about the numerous rejections she has faced throughout her career. Instead of being disheartened by rejection, she uses it as a tool to introspect and improve. She emphasises that rejection often means that one needs to change their path, not their goal.
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Two Free Resources to Learn More
- Follow Eva Longoria on social media and visit her official channels for updates on her latest projects, business ventures, and advocacy work.
- Read Eva’s cover story in Entrepreneur magazine where she discusses her journey of running businesses and creating opportunities for women.
One Question to Ponder
When was the last time rejection led you to a better path? What unexpected benefits did you receive from this alternative route?
Email your answer to howsuccesshappens@entrepreneur.com—your story might be featured in a future episode.
About How Success Happens
‘How Success Happens’ is a podcast that shares the inspirational and unexpected journeys of influential leaders in business, arts, and sports. It serves as a reminder that every successful career has a person who persisted through self-doubt, failure, and other obstacles.
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