Exclusive articles:
In an experiment published in 1998, people valued 7 ounces of ice cream more highly than 8 when each serving was judged separately —...
The Illusion of a Generous Serving: How Cup Size Influences Perceived Value
It’s a common assumption that a larger portion means more value, especially when...
The New Discipline Marketers Need in the Age of AI
Competing in the Age of AI: Why Taste and Judgment Matter More Than Ever
As artificial intelligence (AI) becomes universally accessible, the landscape of marketing...
How to Rebuild Your Workforce the Right Way After AI Layoffs
Rebuilding Your Workforce the Right Way After AI-Driven Layoffs
AI-related layoffs tend to attract significant media attention, often casting companies in an unflattering light. For...
Psychology says people who over-explain themselves in ordinary conversations aren’t insecure or needy — they often grew up with adults who required exhaustive justification...
The Hidden Layers Behind Over-Explaining
Last month, a friend cancelled dinner on me with a message that ran to about 240 words. The explanation included...
How He Broke Planet Fitness’s 10-Year Franchisee Freeze
Breaking New Ground in the Planet Fitness Franchise Landscape
For over a decade, entering the Planet Fitness franchise system required purchasing an existing gym from...
