How small frictions undermine customer retention
How Small Frictions Undermine Customer Retention
Most businesses do not lose customers because of one big mistake; instead, they lose them one interaction at a...
Borrow brilliantly, do not innovate badly
Borrow Brilliantly, Do Not Innovate Badly
Recent systematic reviews conclude that successful initiatives depend less on novelty and more on research, leadership, stakeholder engagement and...
60,000 gifts, one purpose: what five years of sustainable gifting has taught us
Reflections on Five Years of Sustainable Gifting: Insights and Lessons Learned
When needi launched five years ago, sustainable gifting was still largely a niche concept....
Why we are entering the age of the disposable leader
Leadership in the Age of Immediacy: Balancing Speed with Patience
Business today is undeniably addicted to immediacy. Customers demand instant service, investors seek rapid returns,...
Theo Paphitis reveals the biggest mistake start-ups make
Early Lessons in Business
I set up my first business in 1982 when I was twenty-three. Over the years, I have received a great deal...