Exclusive articles:
The psychology of the spotlight effect and how it has helped me care less about small social mistakes nobody else even noticed
The Spotlight Effect: Understanding Our Overestimated Social Visibility
In a seminal 2000 study conducted by Gilovich, Medvec, and Savitsky and published in the Journal of...
Dunkin’ and Buffalo Wild Wings Owner Files for $20 Billion IPO
Inspire Brands Moves Toward One of the Largest Restaurant IPOs
Inspire Brands has taken a significant step toward what could become one of the largest...
Brand Architecture Strategy for Effective Growth
Balancing Brand Architecture in Africa’s Dynamic Markets
When organisations begin structuring their expanding brand portfolios, the instinct is often to lean on familiar frameworks. Should...
Research suggests the problem with using AI as a therapist isn’t that it sounds wrong — it’s that it can sound right while still...
Understanding the Ethical Challenges of AI as a Mental Health Support
A recent study highlighted in a ScienceDaily report has revealed critical concerns surrounding the...
The time is now: Simon Woodroffe on risk, rejection and building YO! Sushi!
“The only thing that’s sure about a business plan is it’s definitely not going to happen.”
Simon Woodroffe, the visionary founder behind YO! Sushi!, YOTEL,...
