Retail Congress MENA 2025: Driving Innovation in Regional Retail
With a decade-long history of driving innovative conversations in the retail sector, the Retail Congress MENA 2025 returns to Dubai on October 13–14. Organized by the Middle East Council of Shopping Centres & Retailers (MECSR), the event is set to take place at The Ritz‑Carlton, DIFC, and promises to be a transformative experience for retailers, developers, and tech providers from across the Middle East and North Africa [source].
Event Theme: Hit Reset: Transforming Retail for Impact
This year, the congress adopts the theme “Hit Reset: Transforming Retail for Impact.” This theme reflects the current trends and opportunities in the MENA retail sector. The vision behind this theme is to encourage the retail sector to pause, reflect, and rethink their business models for delivering meaningful impact—economically, socially, and environmentally. This forward-thinking approach is in alignment with the Vision 2030 strategies across the region and aims to cater to a new generation of consumers who demand technology integration, experiences, and responsible business practices.
Exhibition Highlights: Innovations and Technologies
The two-day event promises to be a hub of innovation, with the exhibition showcasing everything from smart retail technologies and AI-driven solutions to sustainability-focused products, omnichannel platforms, and customer engagement tools. These innovations demonstrate how digital analytics and immersive design concepts are reshaping the retail journey, signaling a future-ready and agile retail ecosystem in the region.
Networking and Partnerships
One of the key aspects of Retail Congress MENA is networking opportunities. The congress creates a curated environment where decision-makers, retailers, developers, tech providers, and investors can connect. Many successful retail collaborations, joint ventures, and market entries in the region were initiated at past editions of the congress, highlighting its role as a bridge—connecting global expertise with regional opportunities.
The MENA Shopping Centre & Retailer Awards
The event is not just about networking and exhibitions. The Retail Congress MENA also hosts the prestigious MENA Shopping Centre & Retailer Awards. This year, the awards have received an overwhelming response, with over 200 submissions across categories. These entries reflect the industry’s growing commitment to sustainability, digital integration, and community impact, showcasing how retail in MENA continues to set global benchmarks.
Role of Digital Transformation
Digital transformation is a core pillar of the Congress’s agenda. The event features sessions on AI, data-driven decision-making, omnichannel strategies, and the role of technology in enhancing customer experience. Delegates will gain insights and tools needed to thrive in an increasingly technology-driven retail landscape.
Legacy of Retail Congress MENA
MECSR aims for Retail Congress MENA 2025 to leave a lasting impact by inspiring bold thinking, sparking collaborations, and accelerating transformation across the industry. The legacy they aspire to create is one of resilience, sustainability, and innovation. The Congress also serves to reinforce MECSR’s commitment to supporting its members, advancing professional development, and championing the evolution of retail in MENA.
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