The Rise of “Together Tech”: A New Direction in Startup Culture
As artificial intelligence continues to dominate the fundraising landscape, with Alphabet recently securing a record-breaking $85 billion for its AI business according to TechCrunch, a fascinating counter-movement is emerging. Rather than doubling down on AI, some founders are intentionally building ventures that emphasize human connection, social interaction, and offline experiences. This “together tech” wave highlights a growing desire for products and communities that foster genuine interpersonal engagement in a world increasingly mediated by algorithms and automation.
Innovative Startups Putting People First
One notable example is Brynn Putnam, the founder of Mirror, who recently raised funding for her new startup, Board. The company focuses on bringing people together through in-person games and social experiences, aiming to cultivate stronger community ties in a digital age that often isolates individuals despite constant connectivity.
Similarly, the viral popularity of cyberdeck creators—enthusiasts building whimsical, DIY computers—illustrates a growing trend toward “touching grass,” a phrase symbolizing a return to tangible, real-world experiences. Unlike the AI-free browser movement, which often feels like a reactionary backlash against big tech, these efforts represent a sincere pull toward human-centered innovation and meaningful offline interactions.
Insights from TechCrunch’s Equity Podcast
On the latest episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Sean O’Kane explore this fascinating shift. They discuss the “together tech” wave in depth, alongside other major headlines such as Anthropic’s confidential IPO filing and Alphabet’s massive AI raise. The conversation sheds light on whether venture capital continues to funnel disproportionately into AI and big tech or if there’s a meaningful diversification underway.
One compelling story covered is the $500 million raise by rocket engine startup Impulse. Unlike many AI-centric companies, Impulse is vocal about allocating these funds primarily toward hiring talented individuals rather than investing in AI technology—a notable stance that underscores the value of human expertise in cutting-edge industries.
Why “Together Tech” Matters
The rise of “together tech” startups signals a broader cultural and economic shift. While AI’s potential remains immense and its momentum undeniable, the human craving for authentic connection and tactile experience is reshaping how innovation is approached. This movement not only challenges the tech status quo but also offers a reminder that technology’s ultimate aim should be to enhance, not replace, the richness of human interaction.
For entrepreneurs, investors, and consumers alike, understanding this dynamic is crucial. It reveals opportunities to build meaningful businesses that resonate deeply with users seeking community and authenticity in an increasingly digital world.
Listen to the full episode and explore more on this intriguing startup trend by subscribing to Equity on YouTube, Apple Podcasts, Overcast, Spotify, and more. Follow Equity on X and Threads at @EquityPod.
Explore the full discussion and in-depth analysis Here.
