Onside.io and Playgama Enter Strategic Partnership to Bridge Gap for iOS Users in Europe
Mobile gaming continues to expand at a rapid pace, creating significant opportunities for developers and publishers. However, one major challenge persists: navigating the restrictive App Store processes to reach iOS users in Europe. Two industry leaders, Onside.io and Playgama, have forged a strategic partnership to address this issue, offering a viable solution that complies with the EU’s Digital Markets Act (DMA).
Onside.io: The Pioneering Distribution Enabler for the iOS Ecosystem
Onside.io, the leading Distribution Enabler for the iOS ecosystem, has partnered with Playgama, a global web game hub with over 300 million monthly players. The partnership will allow Playgama’s complete catalog of HTML5 games to be available on iOS through Onside’s alternative app store. This move is fully in line with the DMA’s regulations, ensuring a smooth gaming experience for users without legal ambiguities.
John Snoek, COO of Onside, commented on the impact of this partnership. He said, “Reaching iOS users in the EU has historically been slow, restrictive, and complex. With our platform, Playgama launched across the EU in just days. We handled the integration, payments, and native UX, letting them focus entirely on growth. This is what mobile distribution should look like in the post-DMA era—fast, flexible, and built around the publisher.”
Streamlining the Process: Speed and Simplicity
The collaboration between Onside and Playgama was designed for speed and simplicity. In a matter of hours, Playgama delivered SDK bundles, assets, and test builds. Onside took care of integration, packaging, and distribution, converting web games into native iOS apps without any friction or legal uncertainty. This partnership not only opens up the EU market for Playgama’s 300 million monthly players but also marks one of the largest alternative distribution deployments on iOS to date.
A Vision for Openness in Gaming
Founder of Playgama, Dmitry Kachmar, highlighted the vision behind the collaboration. He said, “We believe the future of gaming lies in openness, where developers can distribute their games anywhere without friction or gatekeepers. Our collaboration with Onside shows this is possible today. We bring the games; Onside makes sure they reach players. Together, we’re building a more open and equitable ecosystem for everyone in gaming.”
Onside’s Pioneering Model: A New Benchmark for iOS Distribution
Onside’s “wrap + distribute” model sets a new standard for swift, compliant iOS distribution at scale. For the industry, it showcases that alternative app stores can function efficiently, securely, and transparently, delivering high-performance HTML5 games to mobile users almost instantly.
HTML5 games from Playgama’s catalog are now available for installation on iOS through Onside. Developers and players can explore demos and stay updated at onside.io.
This partnership between Onside.io and Playgama is a significant step towards a more fluid and inclusive gaming ecosystem. It demonstrates the power of collaboration and innovation in overcoming challenges and driving growth in the mobile gaming industry.
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